IIS url rewrite role except some urls

You can add the exceptions for which you don’t want to perform the redirect to HTTPS as extra conditions (not equal to that URL), like so:

<rule name="Force HTTPS" stopProcessing="true">
    <match url="(.*)" />
    <conditions logicalGrouping="MatchAll">
        <add input="{HTTPS}" pattern="off" ignoreCase="true" />
        <add input="{REQUEST_URI}" negate="true" pattern="^/noredirect/forthis/page\.aspx$" ignoreCase="true" />
        <add input="{REQUEST_URI}" negate="true" pattern="^/noredirect/forthis/page-as-well\.aspx$" ignoreCase="true" />
        <add input="{REQUEST_URI}" negate="true" pattern="^/noredirect/forthis/page-as-well-too\.aspx$" ignoreCase="true" />
    </conditions>
    <action type="Redirect" url="https://{HTTP_HOST}/{R:1}" appendQueryString="true" redirectType="Permanent" />
</rule>

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