This works for me:
__loader__.fullname
Also if I do python -m b.c from a\ I get ‘b.c’ as expected.
Not entirely sure what the __loader__ attribute is so let me know if this is no good.
edit: It comes from PEP 302: http://www.python.org/dev/peps/pep-0302/
Interesting snippets from the link:
The load_module() method has a few responsibilities that it must
fulfill before it runs any code:…
- It should add an __loader__ attribute to the module, set to the
loader object. This is mostly for introspection, but can be used
for importer-specific extras, for example getting data associated
with an importer.
So it looks like it should work fine in all cases.