You’re correct–you can read this data from the cookies. To configure the tracking: connect your adwords and GA accounts: in your AdWords account, go to My Account > Account Preferences, click the “edit” link next to Tracking then select the box that says “Destination URL Auto-tagging”. Click “Save Changes”; still from your AdWords account, click … Read more
_ga=1.2.286403989.1366364567; 1st Field This is a versioning number. In case the cookie format changes in the future. Seems to be fixed at 1 at the moment. The one above is an old format. Newer cookies have this value set at “GA1” 2nd Field This field is used to figure out the correct cookie in case … Read more
Google Analytics‘ main job is really just generating the reports and statistics about your website, like how many people saw your website yesterday, what web browser they used, which pages were the most popular, etc. The only way it can know this stuff is if you put a “tag” on all of your pages. The … Read more