Each :: rule is processed independently, so it can be simpler. For example, the single rule:
libxxx.a : sub1.o sub2.o
ar rv libxxx.a sub1.o
ar rv libxxx.a sub2.o
can be replaced with two simpler rules:
libxxx.a :: sub1.o
ar rv libxxx.a sub1.o
libxxx.a :: sub2.o
ar rv libxxx.a sub2.o
Utilities like AutoMake have an easier time spitting out many simple rules than a few complex ones.
A great answer with more examples was posted, then taken down, then found here:
Thanks to R.K. Owen for writing it, and Edward Minnix for finding it again!