Most likely this is a result of the build tools failing to merge current results into the existing .gcda coverage files. As Dave Meehan points out here, there is a brute force way of dealing with this by cleaning the product build folder, but a less hard core approach is to delete the .gcda files from targets generating them (for me, just the test target) as part of the build process. Dave includes a sample script to be included as a build phase — or, at the project root by hand:
find . -name "*.gcda" -print0 | xargs -0 rm