Update:
Good news everyone!
Google Analytics now supports Bitcode with their 3.14 release. You can grab it from their download sources, however its not listed on Cocoapods yet.
Original:
Google needs to compile their analytics SDK into a bitcode library. However, from previous experience with Google updating their libraries to 64-bit it took over half a year iirc.
My advice is if you’re not supporting watchOS we can just wait it out, got to
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Build Settings
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Enable Bitcode
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Set to No
If you are supporting watchOS, use a different analytics tool for now.
Extra info:
There’s developers talking about it on a google forum here:
https://groups.google.com/forum/#!topic/ga-mobile-app-analytics/d6ML4BKBBeY
Facebook and Fabric.io (Crashlytics, TwitterKit) have already updated to use bitcode, so it technically shouldn’t be too difficult for Google to follow suit. I believe this type of holdback to be politics. The ones who have the most to lose are our users.